Welcome
to our
botanical haven…
Embark on a whimsical journey where herbal magic meets everyday wonders. Nestled in the heart of Amherst, NH, we are more than just a store—we are a community sanctuary dedicated to your health and well-being. Allow us to introduce ourselves: we are Jon and Nancy Mitchell, the passionate duo behind this herbal wonderland. We both grew up in the region and have a deep love for the local communities we serve.
Meet Nancy
Nancy Mitchell, our spirited founder and store manager, embarked on her natural products journey in the mid-90s. Armed with the wisdom of a Reiki Master Teacher and the passion of an amateur herbalist, Nancy ventured to sunny California, where she thrived as a Natural Living Manager for Wild Oats Markets. She was a part of a team that opened two large stores for the chain. It was here where she dove deep into the world of herbs, nutritional supplements, and holistic health. From herbalism to Ayurveda, Nancy’s path has been enriched by inspiring connections and endless learning.
After spreading her wings in California, Nancy returned to the East Coast, bringing her expertise to Vermont’s Healthy Living Market. She wore many hats as a member of the management team, all while nurturing her passion for helping others. Her journey continued as a natural products broker, a Bioenergetic Health Coach, and, most recently, as an integral team member at a natural pharmacy on the NH Seacoast.
Today, Nancy channels her extensive experience into Natura Apothecary. With a heart full of passion and a vision to inspire, she is the guardian of the magical realms at Natura curating a beautiful collection of high-quality natural products and gifts. She strives to cultivate an atmosphere that is soothing to the senses and nourishing to the body, mind, and spirit.
Meet Jon
Jon Mitchell, co-owner and behind the scenes financial wizard. Although he holds a full-time position with another company, he spends nights and weekends split between managing our books and doing property improvement videos on his tractor. His love for spreadsheets comes close to rivaling his love for his fire pit and his beautiful gardens.
Together, we are a dynamic duo dedicated to creating a holistic and enriching shopping experience for you. At Natura Apothecary, we blend our love for natural health with our commitment to community, offering you a unique space to explore, learn, and thrive. Come visit us! We can’t wait to share our sanctuary of botanical delights with you!
Meet Molly
Molly Branch, one of the visionary founders of Natura, plays a key role in our management team as both Herbalist and Assistant Store Manager. With her magical touch, she assists in carefully curating our collection of botanical treasures, crafting the most beautiful and flavorful tea blends and herbal-infused creations you can sample daily in our store!
A clinically trained folk herbalist from the New Hampshire seacoast, Molly brings her passion for plant medicine to Natura Apothecary, helping customers discover the perfect remedies for their needs. Whether through personalized one-on-one sessions with custom herbal formulations, educational workshops, or her delicious plant-inspired recipes, Molly weaves the magic of nature into everything she does. Her creations span from enchanting tea blends to herbal-infused baked treats that are as delightful as they are healing.
Molly’s inspirations? The rich Celtic traditions, folklore, music, her beloved cats, and her deep connection with plant spirit medicine. Stop by to experience her plant wisdom firsthand!
