Welcome to our botanical haven…
Embark on a whimsical journey where herbal magic meets everyday wonders. Nestled in the heart of Amherst, NH, we are more than just a store—we are a community sanctuary dedicated to your health and well-being. Allow us to introduce ourselves: we are Jon and Nancy Mitchell, the passionate duo behind this herbal wonderland. We both grew up in the region and have a deep love for the local communities we serve.
Meet Nancy
Nancy Mitchell, our spirited founder and store manager, embarked on her natural products journey in the mid-90s. Armed with the wisdom of a Reiki Master Teacher and the passion of an amateur herbalist, Nancy ventured to sunny California, where she thrived as a Natural Living Manager for Wild Oats Markets. She was a part of a team that opened two large stores for the chain. It was here where she dove deep into the world of herbs, nutritional supplements, and holistic health. From herbalism to Ayurveda, Nancy’s path has been enriched by inspiring connections and endless learning.
After spreading her wings in California, Nancy returned to the East Coast, bringing her expertise to Vermont’s Healthy Living Market. She wore many hats as a member of the management team, all while nurturing her passion for helping others. Her journey continued, after the birth of her daughter, as she took a different path that allowed her more time to be a mom. She earned an M.Ed. and Waldorf Teaching Certification and spent a couple decades serving families and young children in the area while taking breaks to continue in the natural products industry as a natural products broker, a Bioenergetic Health Coach, and, most recently, as an integral team member at a natural pharmacy on the NH Seacoast.
Today, Nancy channels her extensive experience into Natura. With a heart full of passion and a vision to inspire, she is the guardian of the magical realms at Natura curating a beautiful collection of high-quality natural products and gifts. She strives to cultivate an atmosphere that is soothing to the senses and nourishing to the body, mind, and spirit.
Meet Jon
Jon Mitchell, co-owner and behind the scenes financial wizard. Although he holds a full-time position with another company, he spends nights and weekends split between managing our books and doing property improvement videos on his tractor. His love for spreadsheets comes close to rivaling his love for his fire pit and his beautiful gardens.
Together, we are a dynamic duo dedicated to creating a holistic and enriching shopping experience for you. At Natura, we blend our love for natural health with our commitment to community, offering you a unique space to explore, learn, and thrive. Come visit us! We can’t wait to share our sanctuary of botanical delights with you!
Meet Madeleine
Madeleine St. Jean, a passionate health coach, yoga instructor and Reiki Master dedicated to inspiring others to embrace wholistic well-being. Her wellness journey began with a deep love of movement, leading her to complete her 200-hour yoga certification in 2017. Since then, she has been teaching yoga and expanding her connection to intentional living. This path guided her to a Reiki Master certification, where she deepened her understanding of the body’s innate ability to heal. Madeleine brings a supportive and intuitive approach to her teachings, rooted in the belief that we are our own greatest healers.
The transformative impact of the pandemic clarified her purpose and revealed a deeper calling: to support individuals on their journey to reach their health goals. In 2022, she earned her Health Coach certificate through the Institute of Integrative Nutrition, followed by specialty training in detoxification and hormone health. Having navigated her own health challenges, Madeleine understands the power of nourishment and the importance of listening to the body’s unique needs.
In 2024, she launched her own wellness business, Wholistic Ritual, that weaves together yoga, Reiki, and health coaching to support healing on every level. Looking at the whole person through a bio-individual lens, Madeleine helps clients reconnect with themselves, align with their natural rhythms, and cultivate balance in body, mind and spirit. Now, as Assistant Store Manager at Natura, she’s excited to bring her experience and passion for wholistic health directly to the community—offering support, guidance, and connection to everyone who walks through the door.
Meet Koren
As a young girl, growing up in the woods of Maine, Koren Wentworth knew she was meant to help others heal. When other kids were making mud pies, she was grinding plants with rocks and making “plant medicines”. She always had an innate knowing that the Earth provides the medicine for people's ills. As an adult, Koren has dedicated much of her time to learning nutrition, herbalism, and energy healing.
Koren graduated from the American College of Healthcare Sciences with a degree in holistic nutrition with a specialization in herbalism. Prior to that she became certified through the Institute for Integrative Nutrition as a holistic health coach and received her Reiki Master-Teacher certification. She then went on to become a Board Certified Holistic Nutritionist®.
Koren started her journey with Natura because of her love for helping people find lasting wellness. In the store, she enjoys helping customers and hearing their stories. In her consultations, she believes that healing is a lifelong journey that requires patience and gentleness. She holds space for her clients and teaches them how to bring health and balance back into their lives through nutrition, stress reduction, exercise and other modalities. Teaching her clients the tools they need so they can continue to heal themselves for years to come.
In her free time, Koren enjoys gardening, crocheting, plant identification and wildcrafting, hiking, bush crafting, basket weaving, and spending time with her husband, two children, and three cats.
